MONOPRIX
Les Bons Jours
Catalog November 2015
WHAT IS IT ?
Les Bons Jours is a 10-day promotional period for french supermarket chain Monoprix.
WHAT'S THE IDEA ?
Presenting a selection of beauty, fashion, and decoration items that are price reduced for members of Monoprix's LACARTE fidelity program in a stylish and vivid colored way. Fashion and decoration had to be photographed and beauty only displayed on a grid of packshots.
Nude colors and simple promo blocks have been chosen for beauty.
Concerning fashion and decor, 2 vivid colors have been chosen to display a still life of the items. White boxes complete the lining while making a few small items stand out. The strong shade of the boxes complement the very strict and geometric composition while the alternating point of shoot breaks it adding life and dynamism to the stills.
WHAT DID I WORK ON ?
Art Direction, Concept, Mock-Up, Assisting Photography
Photography by Nikolaz Le Coq
Agency : Rosapark, Paris