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Firmenich
Year
2020
Agency
WIDE
About
Firmenich is the largest privately-owned perfume and taste business in its industry.
Problematic
How to generate new BtoB leads, without any additional workload to qualify them?
Solution
A global user journey, from browsing personalized content on the public website to ordering a sample on the Studio, a platform dedicated to prospects and clients.
The qualification of the prospects is handled by an AI, which creates automatically leads, contacts and opportunities in the CRM and transmits them to the sales representatives.
What I did
UX design & UI design