monop'beauty
POS Displays & Mailings
WHAT IS IT ?
From january to july 2015, I had the chance to work on several Point of Sale ads as well as mailings for Monoprix’s beauty collection.
WHAT’S THE IDEA ?
A brand new way to display special offers in store by using the catch phrase “We want…” as a claim and display the products in a more attractive manner than in a simple composition. It started with a simple ad and is now used nationwide for all the company’s beauty POS, but now in the food and drinks departments too.
As for the mailings, mostly concerning the beauty parties or special offers using monop'beauty’s campaing shootings and adapting it.
WHAT DID I WORK ON ?
Concept, Art Direction, Multi-formats declinations and local supports declinations, Copywriting.
Agency : Rosapark, Paris