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Firmenich

A new B2B journey for the fragrance and taste company, leading prospects from the public website to the Studio, a platform dedicated to prospects and clients.

Year
2020–2023
Agency
WIDE
Type
Client project
My role
UX & UI design
Platforms
Desktop & mobile web
Firmenich screen
Firmenich screen

The brief

Challenge

How can we generate new B2B leads without adding the workload of qualifying them?

Context

At the time, Firmenich was the largest privately owned company in the fragrance and taste industry. It merged with DSM in 2023 to form dsm-firmenich.

Solution

An end-to-end journey: prospects browse personalised content on the public website, then order samples on the Studio, a platform dedicated to prospects and clients.

An AI qualifies each prospect, automatically creates leads, contacts and opportunities in the CRM, and passes them on to the sales representatives.

Homepage

One continuous page, cut into sections. Scroll sideways.

  1. 01Page, section 1 of 3
  2. 02Page, section 2 of 3
  3. 03Page, section 3 of 3
View full page

Landing pages

Taste
Taste, top of the page
Fragrance
Fragrance, top of the page
Ingredients
Ingredients, top of the page

Fragrance catalogue & product page

Fragrance product list
Fragrance product list, top of the page
Fragrance product page
Fragrance product page, top of the page

“Our Story” interactive page

The company’s history, decade by decade
The company’s history, decade by decade