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Rado

A redesign concept for the Swiss watchmaker’s website, created for a pitch. Full-screen product imagery leads the way, and each collection tells its story through its materials and ambassadors.

Year
2022
Agency
WIDE
Type
Pitch concept
My role
UX & web design
Platforms
Desktop & mobile web
Rado screen
Rado screen

Homepage

Each page cut into sections. Scroll sideways.

Desktop

  1. 01Desktop, section 1 of 5
  2. 02Desktop, section 2 of 5
  3. 03Desktop, section 3 of 5
  4. 04Desktop, section 4 of 5
  5. 05Desktop, section 5 of 5
View full page

Mobile

  1. 01Mobile, section 1 of 10
  2. 02Mobile, section 2 of 10
  3. 03Mobile, section 3 of 10
  4. 04Mobile, section 4 of 10
  5. 05Mobile, section 5 of 10
  6. 06Mobile, section 6 of 10
  7. 07Mobile, section 7 of 10
  8. 08Mobile, section 8 of 10
  9. 09Mobile, section 9 of 10
  10. 10Mobile, section 10 of 10
View full page

Captain Cook collection

Each page cut into sections. Scroll sideways.

Desktop

  1. 01Desktop, section 1 of 7
  2. 02Desktop, section 2 of 7
  3. 03Desktop, section 3 of 7
  4. 04Desktop, section 4 of 7
  5. 05Desktop, section 5 of 7
  6. 06Desktop, section 6 of 7
  7. 07Desktop, section 7 of 7
View full page

Mobile

  1. 01Mobile, section 1 of 12
  2. 02Mobile, section 2 of 12
  3. 03Mobile, section 3 of 12
  4. 04Mobile, section 4 of 12
  5. 05Mobile, section 5 of 12
  6. 06Mobile, section 6 of 12
  7. 07Mobile, section 7 of 12
  8. 08Mobile, section 8 of 12
  9. 09Mobile, section 9 of 12
  10. 10Mobile, section 10 of 12
  11. 11Mobile, section 11 of 12
  12. 12Mobile, section 12 of 12
View full page